The Swedish countryside

We sat down with Photografer Johan Wiren to talk about the aesthetic shoot in the swedish countryside in a charming traditional Swedish cottage.  

" I wanted to create an editorial captured with a semi-documentary vision in mind, in an old house with earthy tones. I aimed for a very spontaneous feeling in all images, where the models just felt at home with all the products from Hein Studio. " - Johan 

What are your background, where are you from, what do you work with, how did you get in to photography?

I am originated from a small town on the countryside in south of Sweden. A couple of years ago I moved to Stockholm for studies. I am newly graduated from a photography school so at the moment I am in the starting pits for my future career as a photographer and assistant. I got into photography as a little kid, the first camera I bought was at my local grocery store for money I received from selling seeds. I remember that day really well and that’s where I got the interest in the first place (still got that camera in my equipment actually). 

What inspires you?

I receive a lot of inspiration in different objects and materials together with for example their color combinations. People in general inspires me and their behavior as well. Also just walking around in a neighborhood with interesting architecture. 

What was the ideas behind this shoot, what kind of aesthetic did you want to capture?

I wanted to create an editorial captured with a semi-documentary vision in mind, in an old house with earthy tones. I aimed for a very spontaneous feeling in all images, where the models just felt at home with all the products from Hein Studio. When I photographed the products I wanted to go pretty up close to capture every shape and details, so we are able to see the beauty and how carefully these products are made.

Where did you know HEIN STUDIO from?

It’s a bit fun story actually, last summer I went to Gotland for the first time and spontaneously went to an interior store. There, on a shelf, stood a cute little vase (Canyon vase mini). My first thought of it was that it reminded me of a candleholder my parents used to have when I was little and then I really enjoyed the small size of it. I looked everything up when I came back home and found out that it was Hein Studio who made it and then I had my graduation project for school in mind and thought ”why not get in touch”…

What design was the most fun to shoot and which one was the most difficult (and why)?

The most interesting, to shoot was the large Canyon vase. I really love how the reflections through the glass reminds of the shape of water and there is always so much going on just looking at it. The most difficult design to put in an environment was the broach, but after several locations in the house we ended up in the kitchen with the old stove and I think the broach really fit in there. 

What are your hope for future photography?

My expectations for the future regarding my career is to collaborate with people and customers I admire and create a nice portfolio along the way. I want to work more with moving image as well from now on. Recently, I have just started assisting other photographers on different shoots which will give me a lot of qualification to apply on my own career.

Credits /

Photographer - @joh.wir 

Stylist - @hannaasvensson

Set designer - @stylistkatrineliselnorman

Make up artist - @pvtrok

Photographer’s assistant - @villemakaroni, @madeleine.sjobergs, @aliestorfs

Post production - @almauhr, Axel Örnfjäder